Day 29 - Priming and Anchoring in UX
Priming
“Exposure to a stimulus influences behaviour in subsequent, possibly unrelated tasks.”
For example, in usability testing, the facilitator can unintentionally make users act in a certain way by using specific words. If users are asked to search for “flasks”, they would type the word “flasks” instead of “water bottle” that they would have without a facilitator.
Anchoring
“Anchoring bias refers to the tendency to rely on a single piece of information or aspect of an event (the “anchor”) to inform decision making.”
Helpful default values as suggestions in text fields such as for donations can help users easily decide the amount to give.
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