Day 7 - Information Architecture
“Information Architecture organizes content to help users understand where they are in a product and where the information they want is.”
Importance of IA
Organizes and defines the structure of a website - a well-thought IA can reduce the possibility of navigation problems
Provides a high-level view of a product
Key elements of Cognitive Psychology relevant to IA design
Gestalt Principles like similarity, continuity, proximity, symmetry, and closure are about how the organization of objects influences the user’s perception.
Mental Models are people’s beliefs based on their past experiences
Cognitive load is the amount of brainpower that is required of a person to interact with a product.
References
Google UX Design Course
